I am truly thankful for all that I have learned over my years, but what I am most thankful is the 5 Best Internet Marketing Practices which I now operate my business by.
When I first started out marketing online, I feared that I was not cut out for it.
I felt completely overwhelmed with what needed to be done – building content and an authority website, creating capture pages and generating leads, writing autoresponder sequences and following up with those leads, split testing…
Thankfully, I was taken under the wing of Misha Wilson, one of the youngest and fastest growing traffic and sales conversion experts.
Through his cutting-edge training and coaching sessions, I have a rock solid business foundation and an arrow-straight path forward.
I have been involved in internet marketing for many months, and have compiled a list of values and practices that have given me the best headstart, and can do the same for you too.
Below are my TOP 5 Internet Marketing Best Practices.
1. Do Not Focus Your Time And Efforts On Trying To Please Google
Many newcomers to this industry are either taught or have the pre-existing conception that the best way of making money on the internet is by trying to get ranked on Page 1 of Google.
Countless people carefully search for high volume, low competition keywords to plan their content around
Then they slave away countless hours writing hundreds of articles, blog posts, YouTube videos, etc.
Those a little more in the know-how of Search Engine Optimization (SEO) will also spend their time acquiring backlinks to their content (links back to their website from other websites).
This is one of the main reasons why internet marketers fail!
They spend months and months tirelessly creating content, in the vague hopes that they will get ranked on Google, get traffic to their website, and that traffic will somehow find its way to their affiliate links.
Don’t feel bad if this is what you thought needed to be done. Lots of other people fall into the same trap.
The fact is that you SHOULDN’T rely on Google (or any other search engine, for that matter) for getting visitors to your website.
With the exceptions of a very obscure niche (which doesn’t sound like it would be very profitable, anyway), or a local business (eg. “chiropractor in Flagstaff”), trying to get ranked in Google is one of the most difficult and uncertain ways of getting traffic to your website.
And it is certainly not ‘free’ either – not only is it time-consuming, but you will also need to outsource (i.e. pay someone else) to build backlinks for you.
By relying on Google for traffic, you are also putting your online business in a very precarious position indeed.
Search engine algorithms are constantly changing, and just one small update can drop you in rankings. This could potentially wipe out all traffic to your website and DESTROY your business overnight!
Perhaps one of the most important things I can teach you is that Google is not the only way of getting traffic, and it is certainly not free either.
Do not rely on getting your traffic from Google.
On that note, this does not mean that you shouldn’t publish high-quality content.
As your website builds in authority, the Google rankings will come in time. But do not rely on it – see it as a bonus instead.
There are MANY other ways you can get traffic to your website. Solo Ads, for example, are one of the quickest and easiest ways to build your list and scale your business.
A few other alternatives are: guest posting, content syndication, YouTube, Facebook, affiliates, solo ads, adswaps and more.
2. Start Building an Email List From The Get-Go
A common trap that new internet marketers fall into is by relying solely on banner ads on their blog (via Google Adsense, etc).
However, most people will be ‘banner blind’ to whatever ads you put on your website. The click through rate of such ads is 1-2% at best.
To put some actual numbers to this, you would need to get 100 visitors to your website to get 2 clicks on your banner ads.
To make matters even worse, the conversion rate on actual sales pages are about the same, if not lower (unless it is a particularly well-constructed sales page).
I’m sure you can already see how low your sales will be if you’re getting less than 100 visitors to your website per day.
Another issue with this kind of business model is that you do not get repeat customers. People who visit your site once will eventually leave, never to return.
Building an email list solves all of these issues for you. Allow me to sum it up with 2 popular phrases in the internet marketing world:
- “The money is in the list”, and…
- “The fortune is in the follow-up.”
By building a relationship with your website visitors over time via email, the conversion rate for your sales will increase tenfold.
3. Make Sure You Manage Your Time Efficiently
If you are reading this blog post, chances are that you are interested in internet marketing.
Chances are that you are also subscribed to the email lists of 10-20 other internet marketers (maybe even more).
I made the same mistake when starting out.
Managing your email inbox is a colossal time waster, and the average adult receives upwards of 140 emails per day!
Allow me to share with you a powerful secret: many internet ‘gooorooos’ operate by the following mantra: confusion creates consumption, consumption increases demand.
In other words, it’s in their best interests to keep you stuck, confused and spinning your wheels so that you continue to buy their products in a vicious cycle.
My suggestion to you is only following 3-4 marketers who you can sense are actually using the same strategies that they are teaching, and unsubscribe from all the rest.
Not only will you be getting quality advice this way, but you will also have a consistent action plan, whereas being on many internet lists can give you conflicting information.
4. Get Out Of Your Comfort Zone
When I first started out in internet marketing, I was terrified of many things:
- Writing articles and creating content
- Shooting videos
- Creating my own product
- Mastering traffic
The fact of the matter is that the more you practice, the more confident you will become. You should never stop learning.
Get out of your comfort zone and make things happen!
5. Stop Trying To Be Perfect
This relates back to managing your time efficiently.
Many internet marketers are unsuccessful because they employ: Ready, Aim, FIRE!
- They reshoot a video multiple times because they’re not happy with the lighting, or they say “um” too many times
- They spend days trying to choose the ‘perfect’ WordPress theme for their website.
Instead, you should operate by the mantra of: Ready, FIRE!, Aim
Do not waste your time trying to get everything perfect the first time around. You can always come back and touch things up later.
In fact, by not being perfect, it allows your website visitors to further identify with you as a REAL PERSON, who was once in the exact same position they are.
There are many other mistakes one can make in the vast world of internet marketing, but these are the ones that I see come up time and time again.
Now that you know this, take solace in the fact that you are already better off than the vast majority of other internet marketers out there!
To your success,
P.S. If you ever found yourself not performing the above 5 practices, and in a constant state of overwhelm and analysis paralysis, this is often the byproduct of a core issue: not having the right SYSTEM to tap into.
Many internet marketers try to reinvent the wheel, but there’s no need!
With this system right here, you will have access to authority building products, offers, and sales funnels.
You will also be able to tap into this PROVEN TO CONVERT SYSTEM with email marketing, sales funnel development, phone sales, and follow-up through various mediums, all 100% completely done for you.
You can earn while you learn, without all of the tech overwhelm.