Let me tell you about a delectable Aussie sweet called fairy bread. It consists of:
- Wonder white bread
- 100s & 1000s sprinkles
I’m of the understanding that it’s not wide-spread elsewhere (that or you’re all calling it something different).
But basically, it was pure sugar. And I loved it when I was a kid (what kid wouldn’t?).
But here’s something I realize now…
That while it tasted good, it had no nutritional value whatsoever and was actually damaging my health in ways I don’t like to think about.
Ignorance is not bliss.
And that’s what many feel-good entrepreneurs do to their followers. They post inspiring feel-good messages, memes, videos and Facebook posts.
And while there’s nothing wrong with that in moderation, there IS something wrong if that is the only thing they feed to their followers.
There’s no substance and no sustenance.
It’s all feel-good messages, but with no preparing people for the reality of having their own online business.
I’m sure most of them mean well. But it is something that can keep someone broke, frustrated, and chasing after that next feel-good shiny object.
Nothing wrong with having fairy bread sometimes. But don’t expect to live off it.
For the reality and full details of what you need to create and run a successful online business…
To Our Mutual Success,